Nowadays, OTT here platforms are gaining huge popularity among people.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are 대표 examples.
Different from cable TV, OTT lets users watch what they want, when they want.
OTT’s popularity comes from several factors.
First, users can access many genres in one place, giving them more options.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Another benefit is its lower cost compared to classic TV services.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
Recently, increasing subscription prices have caused 부담 for many users.
Therefore, many viewers are turning to free streaming platforms.
Advertising-based services provide content at no charge.
It is appealing to people sensitive to expenses.
Recently, FAST services have gained attention as an example of ad-based streaming.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The biggest advantage of free streaming is that there is no cost burden.
It also offers various content, expanding user choice.
However, users must watch advertisements, which can be inconvenient.
Some free services may offer lower-quality content.
In the future, both OTT and free streaming services will continue to evolve.
Ad-based free models may become even more popular among users.
Cost-free entertainment remains attractive to users.
Finally, balancing high-quality OTT content with free service accessibility is important.
If both advantages are used properly, users can gain better experiences.
The future of streaming services is exciting to watch.